OTP Group’s business strategy remains focused on the maximization of shareholder
value through the development of the most efficient, retail-focused universal bank in CEE.
The objective of the Group is to achieve an outstanding financial performance in European terms.
The Group endeavours to offer customised services, constantly being improved to meet the needs of its costumers, through the further strengthening of its innovative skills.
In order to create value it is essential to rationalise operational processes and to improve operational and cost efficiency of the members of the Group. Synergy effects within the subsidiaries can be achieved by harmonised developments and integration of several activities within the Hungarian and the international group.
Highly qualified human resource is indispensable to achieve OTP Bank's and the Group's objectives. Therefore the creation and sustainment of a well-prepared sales-oriented and loyal administrative workforce is of outstanding importance in the Bank's strategy just as the creation of personalised careers in order to keep talented professionals.
As a response to the scarce of liquidity in the second half of 2008, OTP Group realigned its strategy in more important areas like mid-term Group strategy, in terms of products offered to clients, and adjusted its business (primarily lending) activity: