Strategy

The strategic goal of OTP Group is to become the most successful universal banking group in Central and Eastern Europe. In addition to our openness to innovation, the secret of our success lies in the fact that our head office located in the region, our nearly 70 years of experience and our customer base of 17 million enable us to properly understand and serve the needs of our customers.

Our helpful and professional employees, our modern information technology solutions and universal yet customizable product offering make us reliable partners for customers in nine countries across the region. The high standard of quality of our employees’ performance and the value created by them are key building stones of OTP Group’s achievements. We provide regular training courses to support our excellently qualified employees. Innovation across the Group also improves our competitiveness and contributes to the creation of a new bank fit for the 21st century.

The basic pillars of our strategy: stability, profitability, growth and innovation.

Stability

OTP Group is among the European banking groups boasting the best capital and liquidity positions, able at all times to provide the conditions for stable operations and growth. In our operations, we promote transparency, prudence and full compliance with European and local regulations.

Profitability

The profitability of operations is a key precondition for continued growth and sustained renewal. Our successes in shareholder value creation are also recognized by the market. Our share price rose by 57% in 2015, 40% in 2016 and 28% in 2017.

Growth

We believe in the future of the Central and Eastern European region and wish to actively contribute to its progress. We offer our products and services as our contribution to the region’s growth, which exceeds the EU average. We are working on increasing our share in all our markets, through organic growth and acquisitions.

Our acquisition strategy is based on shareholder value creation through achieving economies of scale and applying OTP’s expertise in the regional markets. We continue to investigate new acquisition options; the successful completion of acquisitions may strengthen our regional position further.

Innovation

OTP Bank develops convenient and modern services that are easier and faster to access and meet the challenges of the digital age and the expectations of our customers. OTP Bank’s innovations are justified by their popularity, as millions of our customers use these products and services regularly. We search for new directions and opportunities, conduct research and incorporate good practices. Today, we have several hundred development projects underway and are building partnerships with the leading fintech firms in the region.

We are also a responsible service provider and an active player in society; we consider sustainability as a key value and aim to make an impact through enriching cultural values, promoting sports and improving financial culture.

 

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If you have any questions, you can contact us by e-mail at information@otpbank.hu!

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